Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in David Tuttle

Social Media in Transportation in 2012

Posted by on in General

It is hard to believe that a year has gone by since I sat in on a presentation on Social Media in Transportation at the 2011 SMC3 Winter Conference.  This past week David Tuttle, VP, Digital Strategy at TMP Worldwide (who spoke last year) was back again and joined by Bobby Harris, President and CEO of BlueGrace Logistics.  In the short space of 12 months it is clear that social media have exploded in popularity. 

Here are a few statistics to reinforce this message.  There are 800 million global profiles on Facebook, Twitter has 175 million users and LinkedIn has 150 million profiles.  Facebook reaches 85% of logistics professionals on the internet – over 2.8 million people; Twitter reaches over 22% of logistics professionals on the internet; LinkedIn Reaches 19% of logistics professionals on the Internet.

Beyond the impressive user numbers, there appear to be two breakthroughs this year.  The first is in functionality.  Companies and individuals are now starting to figure out how to embed the capabilities of social media in their businesses. 

David highlighted the “follow me” feature on LinkedIn.  It allows people to stay up-to-date on employment opportunities and organizational changes at companies of interest.  Your “career page” beside your “company page” is a powerful tool to “inform active and passive candidates” of opportunities.  It can be used to “see who is following your company and send automatic updates.”   Twitter can be custom branded and used both as a tool to communicate with your followers and to follow them as well.   

David also noted that a Facebook page for your business, with photos that tie in to the website or other business activities, can play a key role.  Targeted ads can be placed on the right side of the Facebook page and can be tailored to the specific demographics and interests of your customers. Each company pays for these ads on a CPC basis.  He also spoke about the importance of scheduling your communication over a period of time to maintain the attention of your fans and followers.  Take advantage of opportunities to connect directly with your fans.

Hits: 33006
Continue reading 5 Comments

Most Recent Posts


Tag Cloud

Canada-U.S. trade agreement YRC fuel surcharge Facebook Transportation Buying Trends Survey Trump Management freight rate increases automation Leadership capacity shortages shipping US Auto Sales freight payment freight agreements driverless Stephen Harper Trade Vision Retail transportation dynamic pricing home delivery Cleveland Cavaliers autonomous vehicles Freight Capacity Distribution dimensional pricing Sales TransForce the future of transportation Training Training New Hires Software Advice Truckload network optimization Canada's global strategy derailments NMFC freight bid Carriers customer engagement Grocery shipper-carrier collaboration freight costs Load broker Canadian economy APL NCC Education LTL Yield Improvement President Obama Transport Capital Partners (TCP) rail safety last mile delivery Blogging carrier conference CSX CN Amazon economic forecasts for 2012 US Housing Market Success financial management BNSF 2014 freight forecast pipelines LinkedIn Associates consumer centric Climate Change Whole Foods Muhammad Ali UP Consulting Trucking RFP US Economy US Manufacturing Transportation service shipper-carrier roundtable BlueGrace Logistics Search engine optimization TMP Worldwide Rail LCV's Loblaw Business Strategy trucking company acquisitions Canadian truckers freight broker Regina Doug Davis Freight Recession Hudsons Bay Company CSA scores broker bonds Sales Training Infrastructure Colilers International USA Truck Freight Management Freight Carriers Association of Canada hiring process Business skills Transcom Fleet Leasing Retail tanker cars driver Adrian Gonzalez Rate per Mile Transplace FCA EBOR freight transportation Freight Shuttle System small business MPG Celadon FCPC FMS Railway Association of Canada Crisis management buying trucking companies Global Transportation Hub ProMiles capacity shortage Inbound Transportation Load Boards Transportation New York Times JB Hunt CSA Freight future of freight industry online shopping intermodal robotics Canada freight transportation conference $75000 bond Dan Goodwill home delibery Global experience KCS MBA Spanx Twitter broker security ShipMax Dedicated Contract Carriage Swift Conway NS Rotman School of Business Microsoft University of Tennessee Shipper risk management Social Media 360ideaspace Harper Davos speech bulk shipping Transloading coaching solutions provider driver shortages transportation newspaper freight transportation in 2011 cheap oil Life Lessons 2014 freight volumes CRM Finance and Transportation Otto Driver Shortage Driving for Profit Ferromex Derek Singleton business start-up TMS Doug Nix Donald Trump freight RFP Warehousing FMCSA freight audit NAFTA freight cost savings Horizontal Supply Chain Collaboration Packaging e-commerce Job satisfaction Success failure entrepreneur Sales Management drones Masters in Logistics Keystone Pipeline freight forwarders trade shipper-carrier contracts Crude Oil by Rail Canadian Transportation & Logistics Reshoring Deferred Packaging 2014 economic forecast Business Transformation Strategy FuelQuest freight payment freight audit peak season Emergent Strategy Freight contracts Broker natural disasters 3PLTL Dedicated Trucking professional drivers Career Advice marketing Toronto routing guide Freight Rates 2013 Economic Forecast David Tuttle truck drivers Surety bond mentoring truck driver Werner Comey Wal-Mart CITA Shipper Pulse Survey US Election energy efficiency Bobby Harris IANA selling trucking companies Schneider Logistics Failure Scott Monty Omni Channel economy transportation news Freight Matching 3PL transportation audit Tracy Matura supply chain management CP Rail Outsourcing Sales Social Media in Transportation Map-21 Entrepreneur Right Shoring Accessorial Charges shipping wine 2012 Transportation Business Strategies. Jugaad Fire Phone 2015 Economic Forecast CN Rail Canada U.S. trade employee termination Canadian freight market Politics

Blog Archives