Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in BlueGrace Logistics

Social Media in Transportation in 2012

Posted by on in General

It is hard to believe that a year has gone by since I sat in on a presentation on Social Media in Transportation at the 2011 SMC3 Winter Conference.  This past week David Tuttle, VP, Digital Strategy at TMP Worldwide (who spoke last year) was back again and joined by Bobby Harris, President and CEO of BlueGrace Logistics.  In the short space of 12 months it is clear that social media have exploded in popularity. 

Here are a few statistics to reinforce this message.  There are 800 million global profiles on Facebook, Twitter has 175 million users and LinkedIn has 150 million profiles.  Facebook reaches 85% of logistics professionals on the internet – over 2.8 million people; Twitter reaches over 22% of logistics professionals on the internet; LinkedIn Reaches 19% of logistics professionals on the Internet.

Beyond the impressive user numbers, there appear to be two breakthroughs this year.  The first is in functionality.  Companies and individuals are now starting to figure out how to embed the capabilities of social media in their businesses. 

David highlighted the “follow me” feature on LinkedIn.  It allows people to stay up-to-date on employment opportunities and organizational changes at companies of interest.  Your “career page” beside your “company page” is a powerful tool to “inform active and passive candidates” of opportunities.  It can be used to “see who is following your company and send automatic updates.”   Twitter can be custom branded and used both as a tool to communicate with your followers and to follow them as well.   

David also noted that a Facebook page for your business, with photos that tie in to the website or other business activities, can play a key role.  Targeted ads can be placed on the right side of the Facebook page and can be tailored to the specific demographics and interests of your customers. Each company pays for these ads on a CPC basis.  He also spoke about the importance of scheduling your communication over a period of time to maintain the attention of your fans and followers.  Take advantage of opportunities to connect directly with your fans.

Hits: 33026
Continue reading 5 Comments

Most Recent Posts


Tag Cloud

Right Shoring University of Tennessee online shopping solutions provider Canadian economy Infrastructure Comey Climate Change IANA Trucking bulk shipping Harper Davos speech FCA Derek Singleton Rate per Mile Schneider Logistics Horizontal Supply Chain Collaboration future of freight industry Inbound Transportation Transplace derailments Otto Sales Training Swift freight audit ShipMax Microsoft Adrian Gonzalez Reshoring 2013 Economic Forecast capacity shortages Driving for Profit natural disasters Global Transportation Hub NMFC Crude Oil by Rail Education $75000 bond CITA Shipper Pulse Survey CRM Management Social Media MBA Rotman School of Business freight agreements President Obama financial management economic forecasts for 2012 Facebook Business Transformation Strategy LinkedIn freight cost savings shipping Success Railway Association of Canada truck drivers Cleveland Cavaliers Colilers International automation Emergent Strategy Consulting Transportation service fuel surcharge Blogging professional drivers Retail transportation Scott Monty selling trucking companies CSX customer engagement Loblaw Outsourcing Sales autonomous vehicles Business skills APL 2014 freight forecast Amazon Dan Goodwill US Housing Market last mile delivery rail safety Freight Capacity Werner KCS FuelQuest Transportation freight RFP broker bonds JB Hunt Finance and Transportation MPG Training New Hires Job satisfaction Stephen Harper Trade Vision drones carrier conference capacity shortage CN Rail Crisis management network optimization shipping wine freight broker Canada-U.S. trade agreement YRC Training Entrepreneur freight forwarders Truckload TransForce home delivery e-commerce Transport Capital Partners (TCP) shipper-carrier contracts freight bid USA Truck Canada's global strategy driver transportation audit Politics Transloading home delibery Transcom Fleet Leasing EBOR Driver Shortage Canadian freight market TMP Worldwide trucking company acquisitions Business Strategy Freight FMCSA marketing Keystone Pipeline Twitter intermodal the future of transportation Social Media in Transportation LCV's freight transportation in 2011 Blockchain tanker cars routing guide Software Advice Canadian truckers Search engine optimization transportation newspaper driver shortages robotics 360ideaspace freight rate increases Donald Trump NS 2014 freight volumes David Tuttle employee termination coaching freight transportation Global experience Freight Shuttle System Load Boards energy efficiency New York Times Regina shipper-carrier collaboration Canada U.S. trade Tracy Matura Freight Carriers Association of Canada Doug Davis Conway Rail hiring process Life Lessons business start-up freight costs risk management Transportation Buying Trends Survey small business RFP cheap oil dynamic pricing FMS dimensional pricing Spanx Success failure entrepreneur shipper-carrier roundtable Wal-Mart BlueGrace Logistics Career Advice Map-21 Freight Rates 2012 Transportation Business Strategies. Jugaad freight transportation conference ELD Whole Foods Freight contracts 3PL freight payment Freight Matching truck driver Grocery Freight Management BNSF pipelines Canadian Transportation & Logistics buying trucking companies technology mentoring CN CP Rail Masters in Logistics Sales Leadership Surety bond Carriers US Election NAFTA Packaging Hudsons Bay Company Dedicated Trucking Accessorial Charges Broker ProMiles NCC freight payment freight audit Distribution 3PLTL US Economy Failure transportation news Freight Recession consumer centric supply chain management driverless US Manufacturing broker security Canada TMS Deferred Packaging Shipper peak season UP Sales Management Trump economy US Auto Sales Associates Fire Phone trade Yield Improvement 2014 economic forecast Doug Nix Muhammad Ali Load broker CSA scores Dedicated Contract Carriage CSA FCPC Warehousing Omni Channel Retail Bobby Harris Celadon 2015 Economic Forecast LTL Toronto Ferromex

Blog Archives