Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in LinkedIn

 

b2ap3_thumbnail_dreamstime_l_57437139.jpg

Social Media have become huge in the last few years. There are new Social Media that pop up every day. I have been personally involved with social media for about ten years and have found them to be helpful to our freight consulting business. Here are few thoughts on how to make effective us of them in your company.

Social Media are an integral part of a company’s Sales and Marketing Strategy

The first point to consider is that Social Media should not be looked at independently from a company’s Sales and Marketing Strategy. They should be an integral component and should be used to accomplish a company’s key marketing objectives. The selection, of which media to use, how and when they should be used, should be developed as part of a company’s Business Plan. The Social Media strategy should correlate directly with the company’s marketing goals, target markets and revenue targets.

...
Hits: 755
0
Continue reading 0 Comments

As the year 2013 winds down, it is time to reflect on the major transportation trends of the past year.  While I saw and read about a wide range of developments, these are the ones that resonated most with me.

1.Technology Comes to Freight Transportation

Last year I predicted that we would see a flurry of new technologies come to freight transportation.  They did and I wrote about some of these new companies on several occasions during the year.  Technology was successfully applied to the freight brokerage business, freight portals, LTL density calculations and to other segments of the industry.  Buytruckload.com, PostBidShip, Freightopolis, QuoteMyTruckload,  and Freightsnap were featured in various blogs during the year.  They are changing the way business is done in freight transportation.  Watch for more of these companies to surface in 2014.

2013 has been called the Year of the Network by numerous supply chain and transportation industry thought leaders.  Companies that built a successful supply chain trading partner network focused on three elements:

Connectivity— unite disparate systems and trading partners

...
Hits: 11927
0
Continue reading 0 Comments

At the end of each year, I like to take stock of the major freight transportation stories of the past twelve months and look ahead to the trends that will drive the industry in the coming year.  The two blogs that I write are prepared from my perspective as a consultant to shippers and carriers.

This year I would like to hear from you.  Those of you who follow this blog observe trends in your segment of the industry.  Please take a minute to share them with me.  Please post them on this blog or send a private e mail to dan@dantranscon.com

Please feel free to select any major trend or trends that are having or will have a major impact on our industry, whether regulatory, economic, technological, demographic, consumer behavior, environmental, modal shifts or business strategy.

To broaden the range of inputs and perspectives, I will also post this request on Facebook, LinkedIn and Twitter.  In the coming weeks I will be preparing my two lists.  The lists will include a blend of my observations and yours.  Look for these two blogs in mid-December.  Thank you to those of you who take the time to share your observations with me.

 

...
Hits: 22790
0
Continue reading 0 Comments

Social media has become one of the hottest marketing tools over the past five years. LinkedIn, Facebook, Twitter and a host of new sites are now a major part of our daily lives. Since I began blogging in 2005, I have become an active participant in this new world. I have learned a great deal and continue to learn every day. Here are a few observations from my travels down the social media trail.

The first thing I learned is that you need to be very focused on what you are seeking to achieve from using social media, particularly from a business perspective. On Twitter you can follow virtually every path of interest, whether it is music, tennis, sailing, cooking or politics. There are thousands of people who share your interests on just about any topic. The question is how will you and your business prosper by participating in one or more social media or discussion groups? The first step on the journey is to set some clear goals, whether it is finding new prospects, recruiting new talent or demonstrating expertise.

Second, don't overlook the obvious. A good website is one of the best instruments for telling your story. However for a website to be truly effective, it has to be optimized. Search engine optimization is the process of identifying the key words about you and your company. If you develop a good website but don't perform SEO, it will likely be ineffective.

A third lesson is the value of consistent communication. In our case, I write a weekly blog that deals with topics of interest to our customers. It takes time, some writing skills, knowledge and persistence to prepare an interesting blog every week. My blog appears in several locations on the internet and is now read by thousands of people a week. After writing hundreds of blogs, they provide another source of traffic as individuals perform searches over time. Both the new and old blogs produce a steady flow of activity.

Fourth, select the social media sites and groups that are most relevant to what you do. Since my company offers freight transportation consulting services, we try to participate in those sites (e.g. LinkedIn transportation groups) where we will likely interact with prospective clients and vendors in our target industries. To raise our profile, we created a LinkedIn group (Freight Transportation Best Practices) and a daily newspaper (e.g. Dan's Transportation Newspaper) that most closely align with the mission of our company.

...
Tagged in: LinkedIn
Hits: 32324
0
Continue reading 0 Comments

Most Recent Posts

Search


Tag Cloud

Climate Change Transloading Entrepreneur freight broker CITA Shipper Pulse Survey freight payment 2014 economic forecast 2015 Economic Forecast freight cost savings employee termination driver ProMiles Accessorial Charges Tracy Matura Trucking MPG drones Business Strategy Microsoft shipper-carrier contracts automation Freight Management US Election buying trucking companies freight transportation conference Adrian Gonzalez shipper-carrier roundtable truck drivers last mile delivery LinkedIn shipping wine 2014 freight forecast broker bonds Freight Rates Transcom Fleet Leasing hiring process Software Advice Whole Foods Celadon Dedicated Contract Carriage Grocery robotics CSX Conway freight payment freight audit Load broker Sales Management professional drivers President Obama University of Tennessee broker security trucking company acquisitions consumer centric Success Packaging tanker cars Emergent Strategy coaching business start-up bulk shipping New York Times Blogging US Housing Market LTL shipping 3PLTL UP 2012 Transportation Business Strategies. Jugaad Railway Association of Canada Search engine optimization Trump Politics Reshoring Infrastructure shipper-carrier collaboration Ferromex Rotman School of Business RFP Amazon Outsourcing Sales Retail Management Schneider Logistics Masters in Logistics Canada-U.S. trade agreement YRC intermodal Canada U.S. trade Canadian Transportation & Logistics NCC CSA CN Rail Broker JB Hunt supply chain management Retail transportation Transport Capital Partners (TCP) Warehousing NMFC natural disasters transportation audit ShipMax home delibery FuelQuest IANA freight agreements the future of transportation Freight contracts Bobby Harris Social Media in Transportation Facebook Spanx Freight Carriers Association of Canada Driver Shortage transportation news Freight Matching Sales Training KCS 2013 Economic Forecast Canadian truckers Omni Channel mentoring Dedicated Trucking solutions provider Rate per Mile FMS Training New Hires Canada's global strategy small business Doug Nix Global experience APL driver shortages freight forwarders Social Media risk management Consulting US Manufacturing dynamic pricing Associates Freight Recession Crisis management Freight Capacity TMS Donald Trump Freight economy Colilers International freight RFP Global Transportation Hub Horizontal Supply Chain Collaboration BlueGrace Logistics Cleveland Cavaliers Canada Stephen Harper Trade Vision $75000 bond Werner TMP Worldwide freight bid freight transportation in 2011 2014 freight volumes Business skills Failure Training truck driver US Auto Sales Shipper network optimization capacity shortage CSA scores Canadian freight market Leadership Yield Improvement financial management Rail Finance and Transportation Regina freight rate increases Load Boards selling trucking companies Business Transformation Strategy driverless freight transportation trade economic forecasts for 2012 Fire Phone Keystone Pipeline 3PL customer engagement Harper Davos speech home delivery Deferred Packaging transportation newspaper Success failure entrepreneur online shopping energy efficiency Surety bond Crude Oil by Rail FCPC EBOR Comey Map-21 Scott Monty Sales Transportation service US Economy CP Rail derailments Muhammad Ali rail safety Inbound Transportation Distribution Job satisfaction CRM capacity shortages fuel surcharge Dan Goodwill CN Transplace Transportation Buying Trends Survey NAFTA freight costs Right Shoring carrier conference e-commerce Toronto 360ideaspace Hudsons Bay Company Otto Career Advice USA Truck Carriers Freight Shuttle System routing guide Twitter David Tuttle Driving for Profit MBA Transportation Loblaw Swift peak season Education BNSF marketing dimensional pricing Doug Davis Derek Singleton Wal-Mart cheap oil pipelines TransForce LCV's Canadian economy FMCSA FCA autonomous vehicles future of freight industry NS freight audit Life Lessons Truckload

Blog Archives