Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in LinkedIn

 

b2ap3_thumbnail_dreamstime_l_57437139.jpg

Social Media have become huge in the last few years. There are new Social Media that pop up every day. I have been personally involved with social media for about ten years and have found them to be helpful to our freight consulting business. Here are few thoughts on how to make effective us of them in your company.

Social Media are an integral part of a company’s Sales and Marketing Strategy

The first point to consider is that Social Media should not be looked at independently from a company’s Sales and Marketing Strategy. They should be an integral component and should be used to accomplish a company’s key marketing objectives. The selection, of which media to use, how and when they should be used, should be developed as part of a company’s Business Plan. The Social Media strategy should correlate directly with the company’s marketing goals, target markets and revenue targets.

...
Hits: 806
0
Continue reading 0 Comments

As the year 2013 winds down, it is time to reflect on the major transportation trends of the past year.  While I saw and read about a wide range of developments, these are the ones that resonated most with me.

1.Technology Comes to Freight Transportation

Last year I predicted that we would see a flurry of new technologies come to freight transportation.  They did and I wrote about some of these new companies on several occasions during the year.  Technology was successfully applied to the freight brokerage business, freight portals, LTL density calculations and to other segments of the industry.  Buytruckload.com, PostBidShip, Freightopolis, QuoteMyTruckload,  and Freightsnap were featured in various blogs during the year.  They are changing the way business is done in freight transportation.  Watch for more of these companies to surface in 2014.

2013 has been called the Year of the Network by numerous supply chain and transportation industry thought leaders.  Companies that built a successful supply chain trading partner network focused on three elements:

Connectivity— unite disparate systems and trading partners

...
Hits: 11984
0
Continue reading 0 Comments

At the end of each year, I like to take stock of the major freight transportation stories of the past twelve months and look ahead to the trends that will drive the industry in the coming year.  The two blogs that I write are prepared from my perspective as a consultant to shippers and carriers.

This year I would like to hear from you.  Those of you who follow this blog observe trends in your segment of the industry.  Please take a minute to share them with me.  Please post them on this blog or send a private e mail to dan@dantranscon.com

Please feel free to select any major trend or trends that are having or will have a major impact on our industry, whether regulatory, economic, technological, demographic, consumer behavior, environmental, modal shifts or business strategy.

To broaden the range of inputs and perspectives, I will also post this request on Facebook, LinkedIn and Twitter.  In the coming weeks I will be preparing my two lists.  The lists will include a blend of my observations and yours.  Look for these two blogs in mid-December.  Thank you to those of you who take the time to share your observations with me.

 

...
Hits: 22846
0
Continue reading 0 Comments

Social media has become one of the hottest marketing tools over the past five years. LinkedIn, Facebook, Twitter and a host of new sites are now a major part of our daily lives. Since I began blogging in 2005, I have become an active participant in this new world. I have learned a great deal and continue to learn every day. Here are a few observations from my travels down the social media trail.

The first thing I learned is that you need to be very focused on what you are seeking to achieve from using social media, particularly from a business perspective. On Twitter you can follow virtually every path of interest, whether it is music, tennis, sailing, cooking or politics. There are thousands of people who share your interests on just about any topic. The question is how will you and your business prosper by participating in one or more social media or discussion groups? The first step on the journey is to set some clear goals, whether it is finding new prospects, recruiting new talent or demonstrating expertise.

Second, don't overlook the obvious. A good website is one of the best instruments for telling your story. However for a website to be truly effective, it has to be optimized. Search engine optimization is the process of identifying the key words about you and your company. If you develop a good website but don't perform SEO, it will likely be ineffective.

A third lesson is the value of consistent communication. In our case, I write a weekly blog that deals with topics of interest to our customers. It takes time, some writing skills, knowledge and persistence to prepare an interesting blog every week. My blog appears in several locations on the internet and is now read by thousands of people a week. After writing hundreds of blogs, they provide another source of traffic as individuals perform searches over time. Both the new and old blogs produce a steady flow of activity.

Fourth, select the social media sites and groups that are most relevant to what you do. Since my company offers freight transportation consulting services, we try to participate in those sites (e.g. LinkedIn transportation groups) where we will likely interact with prospective clients and vendors in our target industries. To raise our profile, we created a LinkedIn group (Freight Transportation Best Practices) and a daily newspaper (e.g. Dan's Transportation Newspaper) that most closely align with the mission of our company.

...
Tagged in: LinkedIn
Hits: 32370
0
Continue reading 0 Comments

Most Recent Posts

Search


Tag Cloud

economy Packaging Whole Foods shipping derailments Entrepreneur Canadian truckers Conway NS home delibery Carriers TMP Worldwide future of freight industry Stephen Harper Trade Vision autonomous vehicles trucking company acquisitions solutions provider CSA scores ELD Transportation Buying Trends Survey Business skills mentoring Leadership capacity shortage capacity shortages Finance and Transportation business start-up coaching pipelines 2014 economic forecast trade buying trucking companies bulk shipping CP Rail Transport Capital Partners (TCP) Driver Shortage consumer centric KCS network optimization truck driver Retail transportation IANA driver shortages Surety bond Doug Nix Transportation Colilers International truck drivers Freight contracts President Obama 2014 freight volumes Keystone Pipeline risk management Horizontal Supply Chain Collaboration peak season shipper-carrier contracts transportation audit Facebook Retail Crude Oil by Rail ProMiles Harper Davos speech Inbound Transportation Canadian Transportation & Logistics supply chain management Career Advice Software Advice MBA rail safety Twitter shipping wine Freight Carriers Association of Canada Omni Channel Freight Capacity Blogging Infrastructure Regina Loblaw CSA Transloading New York Times driver drones Freight Matching energy efficiency financial management Life Lessons Dedicated Trucking marketing LTL Emergent Strategy MPG Distribution Cleveland Cavaliers Adrian Gonzalez 2013 Economic Forecast Training New Hires ShipMax Success failure entrepreneur Social Media in Transportation Werner Load broker freight RFP Canada routing guide dynamic pricing LinkedIn 2014 freight forecast transportation newspaper Broker home delivery University of Tennessee Social Media Canada U.S. trade Deferred Packaging USA Truck EBOR cheap oil FCA CN CRM small business freight transportation conference Ferromex Bobby Harris US Housing Market transportation news freight bid BNSF BlueGrace Logistics Rail Freight Rates Fire Phone Trump Doug Davis US Manufacturing hiring process Transcom Fleet Leasing Freight Management Rate per Mile FuelQuest fuel surcharge driverless CSX $75000 bond Donald Trump CN Rail robotics RFP freight costs freight cost savings tanker cars Load Boards automation Job satisfaction carrier conference Failure Otto freight payment small parcel CITA Shipper Pulse Survey Swift freight payment freight audit Management shipper-carrier collaboration customer engagement e-commerce Derek Singleton Search engine optimization Sales Management Canadian economy Right Shoring Shipper Canada's global strategy Sales 3PL Warehousing natural disasters Dan Goodwill Amazon Wal-Mart Blockchain freight transportation in 2011 economic forecasts for 2012 FMCSA Outsourcing Sales Associates employee termination Comey NAFTA Global experience freight audit 2015 Economic Forecast broker security Grocery FCPC FMS professional drivers Yield Improvement shipper-carrier roundtable Transportation service selling trucking companies Masters in Logistics US Election freight broker technology Spanx Truckload Global Transportation Hub Business Strategy Dedicated Contract Carriage Toronto JB Hunt intermodal 2012 Transportation Business Strategies. Jugaad NCC Map-21 Freight freight agreements Rotman School of Business Accessorial Charges Consulting TransForce APL last mile delivery Climate Change UP Freight Recession Driving for Profit online shopping Politics 3PLTL freight rate increases Schneider Logistics 360ideaspace Success LCV's Muhammad Ali Tracy Matura Reshoring Canadian freight market freight forwarders US Economy dimensional pricing Business Transformation Strategy NMFC Railway Association of Canada Freight Shuttle System Sales Training Microsoft US Auto Sales Transplace Canada-U.S. trade agreement YRC TMS Education Celadon Trucking broker bonds the future of transportation David Tuttle Crisis management Hudsons Bay Company Training Scott Monty freight transportation

Blog Archives