Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in Blogging

 

b2ap3_thumbnail_dreamstime_l_57437139.jpg

Social Media have become huge in the last few years. There are new Social Media that pop up every day. I have been personally involved with social media for about ten years and have found them to be helpful to our freight consulting business. Here are few thoughts on how to make effective us of them in your company.

Social Media are an integral part of a company’s Sales and Marketing Strategy

The first point to consider is that Social Media should not be looked at independently from a company’s Sales and Marketing Strategy. They should be an integral component and should be used to accomplish a company’s key marketing objectives. The selection, of which media to use, how and when they should be used, should be developed as part of a company’s Business Plan. The Social Media strategy should correlate directly with the company’s marketing goals, target markets and revenue targets.

...
Hits: 773
0
Continue reading 0 Comments

Most Recent Posts

Search


Tag Cloud

marketing Packaging tanker cars Spanx freight bid shipping wine selling trucking companies business start-up Social Media in Transportation Politics APL home delibery Sales 3PL 2015 Economic Forecast drones Otto Comey Trump robotics Fire Phone ELD the future of transportation 2014 freight forecast Transcom Fleet Leasing cheap oil EBOR Bobby Harris Freight Carriers Association of Canada mentoring Entrepreneur Training Transloading Canadian freight market Whole Foods FCPC Success failure entrepreneur Tracy Matura Crisis management freight broker Canada's global strategy NAFTA Stephen Harper Trade Vision freight payment truck driver Microsoft Ferromex Business skills Wal-Mart LTL Trucking Driving for Profit coaching broker security transportation audit NCC IANA $75000 bond Canadian Transportation & Logistics 2013 Economic Forecast Swift last mile delivery Toronto freight RFP Dedicated Contract Carriage dynamic pricing economy 2014 economic forecast future of freight industry capacity shortage Omni Channel trade Reshoring Rotman School of Business Surety bond Search engine optimization Donald Trump customer engagement risk management New York Times Conway University of Tennessee Freight Carriers US Economy trucking company acquisitions natural disasters Railway Association of Canada freight cost savings CSA Inbound Transportation CITA Shipper Pulse Survey economic forecasts for 2012 Facebook Yield Improvement supply chain management Associates technology Derek Singleton Canada U.S. trade transportation newspaper solutions provider freight rate increases CN Rail capacity shortages Training New Hires Amazon Leadership Freight Recession dimensional pricing Schneider Logistics small business Celadon Freight Matching freight agreements transportation news hiring process BNSF Blogging CRM US Manufacturing Failure consumer centric Management Business Strategy Doug Davis UP Load Boards Right Shoring broker bonds NMFC Canadian economy Adrian Gonzalez TransForce RFP Freight Management Sales Training carrier conference Software Advice Rate per Mile shipper-carrier roundtable network optimization 2014 freight volumes shipper-carrier collaboration online shopping Crude Oil by Rail employee termination Blockchain Canadian truckers e-commerce Freight Capacity FuelQuest Load broker BlueGrace Logistics driver shortages Canada-U.S. trade agreement YRC CN Transport Capital Partners (TCP) MBA Outsourcing Sales Werner LCV's FMCSA Twitter shipping pipelines Social Media Infrastructure 3PLTL autonomous vehicles derailments freight transportation conference automation CSA scores Transplace Hudsons Bay Company rail safety Cleveland Cavaliers shipper-carrier contracts Grocery peak season Career Advice Horizontal Supply Chain Collaboration freight forwarders Shipper LinkedIn Global Transportation Hub Sales Management ShipMax US Election Transportation Buying Trends Survey Retail FCA Freight Shuttle System Truckload professional drivers Doug Nix Muhammad Ali Driver Shortage Retail transportation Harper Davos speech Keystone Pipeline Broker Loblaw freight transportation in 2011 Transportation service Warehousing Success Education Deferred Packaging Global experience 2012 Transportation Business Strategies. Jugaad truck drivers Consulting ProMiles home delivery Regina MPG US Auto Sales USA Truck driverless Freight contracts fuel surcharge FMS Business Transformation Strategy Rail JB Hunt intermodal Transportation KCS TMS freight payment freight audit US Housing Market Emergent Strategy Finance and Transportation Colilers International freight transportation David Tuttle Masters in Logistics Distribution TMP Worldwide freight audit freight costs Climate Change 360ideaspace Dedicated Trucking Map-21 President Obama Accessorial Charges Job satisfaction bulk shipping CP Rail Scott Monty financial management Dan Goodwill buying trucking companies energy efficiency Freight Rates CSX routing guide NS driver Canada Life Lessons

Blog Archives