Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in Blogging



Social Media have become huge in the last few years. There are new Social Media that pop up every day. I have been personally involved with social media for about ten years and have found them to be helpful to our freight consulting business. Here are few thoughts on how to make effective us of them in your company.

Social Media are an integral part of a company’s Sales and Marketing Strategy

The first point to consider is that Social Media should not be looked at independently from a company’s Sales and Marketing Strategy. They should be an integral component and should be used to accomplish a company’s key marketing objectives. The selection, of which media to use, how and when they should be used, should be developed as part of a company’s Business Plan. The Social Media strategy should correlate directly with the company’s marketing goals, target markets and revenue targets.

Hits: 806
Continue reading 0 Comments

Most Recent Posts


Tag Cloud

buying trucking companies Masters in Logistics transportation newspaper Adrian Gonzalez FCA hiring process Politics online shopping Training New Hires JB Hunt Canadian Transportation & Logistics LinkedIn Climate Change Whole Foods freight audit Management routing guide Infrastructure small parcel freight costs freight bid Bobby Harris Canada's global strategy Freight Rates Crude Oil by Rail capacity shortage Keystone Pipeline Otto Broker Transloading future of freight industry Education Life Lessons economic forecasts for 2012 freight transportation conference customer engagement Grocery Freight Shuttle System natural disasters Business Strategy Muhammad Ali 3PL trade TMP Worldwide broker security mentoring ProMiles Conway Canada U.S. trade broker bonds Software Advice tanker cars Donald Trump UP the future of transportation cheap oil Canada-U.S. trade agreement YRC Canadian economy truck driver 360ideaspace driverless Facebook energy efficiency US Auto Sales Transport Capital Partners (TCP) Comey financial management 2013 Economic Forecast Surety bond Map-21 trucking company acquisitions Scott Monty rail safety Spanx CSA scores CITA Shipper Pulse Survey Doug Nix solutions provider Sales Management FCPC CRM KCS Celadon Finance and Transportation driver Transportation Freight Carriers Association of Canada ShipMax Blogging shipper-carrier contracts President Obama Freight Inbound Transportation Search engine optimization robotics Business Transformation Strategy Loblaw Transportation Buying Trends Survey Dan Goodwill network optimization Retail FMS Microsoft Railway Association of Canada Driver Shortage intermodal Cleveland Cavaliers freight payment Twitter Harper Davos speech risk management pipelines Carriers dynamic pricing Outsourcing Sales e-commerce David Tuttle Leadership Success failure entrepreneur US Manufacturing Trucking small business NAFTA Dedicated Trucking FMCSA freight transportation Business skills fuel surcharge BlueGrace Logistics Rate per Mile Emergent Strategy professional drivers NMFC Career Advice Regina MPG freight forwarders CSX 2015 Economic Forecast Training Yield Improvement BNSF selling trucking companies Toronto Canadian freight market shipping New York Times Social Media Fire Phone 2014 freight volumes freight payment freight audit drones ELD $75000 bond LCV's Transportation service freight transportation in 2011 NS Truckload FuelQuest University of Tennessee CN Freight Management Derek Singleton Packaging Blockchain Dedicated Contract Carriage US Housing Market 2012 Transportation Business Strategies. Jugaad derailments IANA Deferred Packaging Werner Transcom Fleet Leasing MBA home delivery Rotman School of Business TransForce Rail home delibery CSA freight cost savings Driving for Profit Trump Canada Failure TMS Global Transportation Hub Freight Matching USA Truck capacity shortages freight agreements Accessorial Charges Amazon driver shortages Hudsons Bay Company Reshoring truck drivers Success Stephen Harper Trade Vision Entrepreneur Swift Freight contracts Doug Davis carrier conference consumer centric CP Rail Right Shoring Consulting shipper-carrier roundtable Freight Capacity economy Global experience 3PLTL freight RFP Sales Training Retail transportation autonomous vehicles coaching Warehousing Crisis management US Election Wal-Mart CN Rail supply chain management Social Media in Transportation transportation news freight rate increases Tracy Matura 2014 economic forecast shipping wine Job satisfaction Omni Channel freight broker Transplace dimensional pricing employee termination 2014 freight forecast automation Canadian truckers last mile delivery EBOR Associates RFP US Economy business start-up NCC shipper-carrier collaboration Colilers International Schneider Logistics Load broker Freight Recession peak season bulk shipping Ferromex Distribution Load Boards transportation audit Horizontal Supply Chain Collaboration LTL Shipper Sales marketing APL technology

Blog Archives