Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in TMP Worldwide

Social Media in Transportation in 2012

Posted by on in General

It is hard to believe that a year has gone by since I sat in on a presentation on Social Media in Transportation at the 2011 SMC3 Winter Conference.  This past week David Tuttle, VP, Digital Strategy at TMP Worldwide (who spoke last year) was back again and joined by Bobby Harris, President and CEO of BlueGrace Logistics.  In the short space of 12 months it is clear that social media have exploded in popularity. 

Here are a few statistics to reinforce this message.  There are 800 million global profiles on Facebook, Twitter has 175 million users and LinkedIn has 150 million profiles.  Facebook reaches 85% of logistics professionals on the internet – over 2.8 million people; Twitter reaches over 22% of logistics professionals on the internet; LinkedIn Reaches 19% of logistics professionals on the Internet.

Beyond the impressive user numbers, there appear to be two breakthroughs this year.  The first is in functionality.  Companies and individuals are now starting to figure out how to embed the capabilities of social media in their businesses. 

David highlighted the “follow me” feature on LinkedIn.  It allows people to stay up-to-date on employment opportunities and organizational changes at companies of interest.  Your “career page” beside your “company page” is a powerful tool to “inform active and passive candidates” of opportunities.  It can be used to “see who is following your company and send automatic updates.”   Twitter can be custom branded and used both as a tool to communicate with your followers and to follow them as well.   

David also noted that a Facebook page for your business, with photos that tie in to the website or other business activities, can play a key role.  Targeted ads can be placed on the right side of the Facebook page and can be tailored to the specific demographics and interests of your customers. Each company pays for these ads on a CPC basis.  He also spoke about the importance of scheduling your communication over a period of time to maintain the attention of your fans and followers.  Take advantage of opportunities to connect directly with your fans.

Hits: 33025
Continue reading 5 Comments

Most Recent Posts


Tag Cloud

Canada U.S. trade Muhammad Ali Transportation Buying Trends Survey peak season Transcom Fleet Leasing shipping rail safety Conway Tracy Matura driver Education Amazon 2013 Economic Forecast Job satisfaction Rate per Mile Hudsons Bay Company Finance and Transportation the future of transportation Horizontal Supply Chain Collaboration automation financial management freight bid Dedicated Trucking freight forwarders Carriers Infrastructure Canada 2015 Economic Forecast Driver Shortage US Election cheap oil UP Inbound Transportation freight audit Warehousing Harper Davos speech Software Advice Freight Recession carrier conference Ferromex freight rate increases capacity shortage e-commerce Loblaw President Obama Climate Change consumer centric selling trucking companies CP Rail Grocery Freight Capacity shipping wine Adrian Gonzalez Right Shoring Transloading Canadian truckers Canada's global strategy Management Emergent Strategy LinkedIn Swift business start-up LTL bulk shipping Career Advice small business Bobby Harris Consulting CSX Omni Channel Transportation Social Media in Transportation FCA Facebook Business Strategy dimensional pricing Freight Carriers Association of Canada energy efficiency APL Donald Trump Truckload $75000 bond Colilers International marketing Driving for Profit Freight Rates trade CN Rail Global Transportation Hub Doug Davis Distribution buying trucking companies Wal-Mart derailments Derek Singleton Stephen Harper Trade Vision natural disasters Shipper Surety bond Life Lessons Map-21 home delivery 3PLTL freight cost savings Freight Matching trucking company acquisitions Canadian freight market TMS Rotman School of Business Rail Sales Training Packaging solutions provider supply chain management FCPC freight costs Blockchain employee termination Dan Goodwill CSA broker bonds Sales tanker cars IANA broker security Canada-U.S. trade agreement YRC FMS USA Truck shipper-carrier contracts 3PL Sales Management freight transportation in 2011 economy Freight Shuttle System EBOR network optimization Transport Capital Partners (TCP) TMP Worldwide KCS drones economic forecasts for 2012 Spanx intermodal hiring process Blogging Werner freight agreements Trucking Training New Hires Load Boards professional drivers pipelines Retail transportation capacity shortages Yield Improvement Regina ShipMax risk management Celadon freight transportation conference Twitter Freight Management Accessorial Charges FuelQuest Outsourcing Sales Canadian economy Cleveland Cavaliers last mile delivery transportation newspaper TransForce Scott Monty NCC freight transportation truck drivers freight broker BlueGrace Logistics Microsoft BNSF US Economy Trump Toronto David Tuttle NAFTA technology CRM Canadian Transportation & Logistics 2014 freight volumes Keystone Pipeline Freight contracts 2014 economic forecast Doug Nix US Housing Market shipper-carrier collaboration freight payment freight audit Retail Entrepreneur truck driver Schneider Logistics LCV's CSA scores New York Times RFP dynamic pricing Failure University of Tennessee shipper-carrier roundtable Associates transportation news Comey robotics autonomous vehicles freight payment coaching NS MBA Dedicated Contract Carriage transportation audit 2012 Transportation Business Strategies. Jugaad Broker Load broker home delibery Business skills NMFC Reshoring Success MPG Whole Foods mentoring Freight fuel surcharge CN Railway Association of Canada freight RFP CITA Shipper Pulse Survey online shopping driverless Crisis management Social Media Success failure entrepreneur Transportation service Fire Phone ELD Deferred Packaging 2014 freight forecast Transplace Masters in Logistics driver shortages Politics Training future of freight industry customer engagement Global experience Search engine optimization routing guide 360ideaspace FMCSA Otto US Auto Sales ProMiles Crude Oil by Rail Leadership US Manufacturing Business Transformation Strategy JB Hunt

Blog Archives