Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in FCPC

The two final presenters at last week’s FCPC (Food and Consumer Products of Canada) Supply Chain Symposium provided the attendees with some interesting insights into the minds of Canadian consumers and how to successfully bring new products and services to market.  Here is what they had to say.

Carman Allison, Director Consumer Insight, Nielsen entitled his presentation, The Cautious Consumer.  He began his talk by highlighting that Canada ranks number 11 in consumer confidence (while the US ranks number 20).  Mr. Allison noted that twenty percent of Canadians have no spare cash and essentially live paycheque to paycheque.  Forty-nine percent of Canadians believe that we are still living in a recession.  The Canadian debt to income ratio is now higher than the ratio in the United States.  The statistics shared by Mr. Allison point to a consumer that is both cautious and increasingly cost conscious. 

Mr. Allison then went on to share some statistics on Canadian purchasing behavior.  Canadians can now buy key staples such as milk from their local drug or convenience store.  As a result, we are making 43 fewer trips, on average, to the grocery store per year.  This is a drop of 19%.

In 1970, 38.7 percent of Canadians lived in 1-2 member households; in 2012, this has jumped to 62.7 percent.  In addition to slower family growth, Canadians are much more deal and price conscious.  Thirty-six percent of goods sold (48% of unit sales) are bought due to a price cut.  Discount retailers now represent 49.7 percent of sales and this is expected to surpass 50% in the next few years.  Ninety-five percent of consumers read flyers, 62% read each page and 77% read flyers on a weekly basis.

Mr. Allison outlined the migration from big box stores to smaller stores to buying online to virtual stores to smartphone purchases.  Thirty-seven percent of Canadians own smartphones and 24 percent are willing to make purchases on their smartphone.  The percentages skew higher for younger buyers.  The 4 PM e mail blast represents one of the creative uses of available technologies to spur sales.  As consumers contemplate their dinner menu, the e mail blast directs consumers to some potential purchases they can make at the highlighted grocery store on the way home.  Overall online sales have increased by 11 percent in the last year and now represent $1.2 billion in revenue.  The increase in the value of the Canadian dollar against the US dollar has also produced a 20 percent increase in cross-border traffic as compared to the prior year. 

...
Tagged in: FCPC
Hits: 20395
0
Continue reading 0 Comments

Most Recent Posts

Search


Tag Cloud

Crisis management 3PLTL Freight contracts Bobby Harris Accessorial Charges US Economy broker bonds peak season pipelines University of Tennessee Global experience Load broker Doug Davis Retail Werner Donald Trump coaching shipper-carrier contracts Loblaw CN Rail freight broker Job satisfaction Retail transportation Broker CITA Shipper Pulse Survey driver Right Shoring Business Transformation Strategy Derek Singleton driverless Freight Management Scott Monty freight rate increases Schneider Logistics JB Hunt Canadian economy Freight Recession tanker cars carrier conference Sales energy efficiency solutions provider Rail FMCSA freight transportation conference employee termination Omni Channel financial management capacity shortages Canada-U.S. trade agreement YRC home delibery 360ideaspace Global Transportation Hub 2014 freight forecast network optimization Freight Fire Phone truck driver freight costs USA Truck dimensional pricing Canada Training New Hires Whole Foods Transportation Regina Colilers International dynamic pricing Trump CSX LCV's Transcom Fleet Leasing LTL Horizontal Supply Chain Collaboration UP supply chain management freight audit LinkedIn freight agreements natural disasters Freight Rates $75000 bond customer engagement Doug Nix rail safety David Tuttle Sales Management Transloading Microsoft TMP Worldwide home delivery Infrastructure Driving for Profit Shipper professional drivers Leadership Finance and Transportation ProMiles Ferromex shipper-carrier roundtable Consulting consumer centric NAFTA Education Conway Distribution intermodal US Auto Sales Cleveland Cavaliers economic forecasts for 2012 EBOR freight bid capacity shortage freight transportation risk management Life Lessons buying trucking companies Climate Change Emergent Strategy Failure freight transportation in 2011 BlueGrace Logistics Training selling trucking companies routing guide derailments Driver Shortage Inbound Transportation Railway Association of Canada Outsourcing Sales Associates Freight Shuttle System US Election Transport Capital Partners (TCP) broker security Packaging TransForce drones BNSF Surety bond Freight Carriers Association of Canada Stephen Harper Trade Vision Business Strategy Twitter freight forwarders driver shortages Sales Training Adrian Gonzalez transportation newspaper Freight Matching Software Advice marketing Dan Goodwill transportation audit IANA Politics Muhammad Ali New York Times small business CN CSA Wal-Mart NCC Canadian freight market CP Rail Harper Davos speech economy e-commerce Blogging Yield Improvement US Housing Market Tracy Matura transportation news 2013 Economic Forecast Freight Capacity Business skills Search engine optimization truck drivers Social Media Toronto Spanx Masters in Logistics last mile delivery Crude Oil by Rail 2014 economic forecast Transportation service Warehousing 2015 Economic Forecast KCS shipper-carrier collaboration future of freight industry President Obama freight RFP the future of transportation FuelQuest fuel surcharge Transplace US Manufacturing mentoring Reshoring Truckload cheap oil Rate per Mile Otto trade shipping wine Hudsons Bay Company Success failure entrepreneur Trucking Rotman School of Business Load Boards NS Management trucking company acquisitions RFP Transportation Buying Trends Survey freight cost savings Dedicated Contract Carriage Canadian Transportation & Logistics ShipMax 2012 Transportation Business Strategies. Jugaad bulk shipping CRM FMS Carriers Comey Keystone Pipeline robotics Career Advice MBA Canada U.S. trade Deferred Packaging autonomous vehicles Canadian truckers Grocery CSA scores Celadon Entrepreneur 2014 freight volumes TMS online shopping Amazon shipping Facebook Dedicated Trucking Map-21 NMFC Social Media in Transportation FCA APL Success MPG freight payment FCPC 3PL Canada's global strategy Swift freight payment freight audit automation business start-up hiring process

Blog Archives